Have you grabbed social media profiles for your brand name and key employees?
Managing what people see when they search for you or your business is important step in today’s brand management strategies.
Creating profiles on popular social media websites like YouTube, Twitter, Facebook and many others can help you manage the search results for your brand and employees. Even if you don’t plan to actively participate in the site, it prevents other people from registering your brand name
»
When I learned that I had an opportunity for a summer internship at Magro International, I was very excited about all the the new skills and experiences I could acquire, and after one month into the internship, I haven’t been disappointed.
One of the tasks that I have spent a lot of time on in the last month is using the DotNetNuke content management system to edit existing websites, and to create new ones. I hadn’t had any experience with this CMS prior to the internship, but I must say I have found it surprisingly easy to get used to. Layout of the pages is based on the placement of separate modules; each having a specific function, such as displaying text, media, or a shopping cart system. Organizing these modules in a way that is both appealing to the eye and functional for visitors is something that I’m sure will always be a learning process.
Another task Read the rest of this entry »
»
I can’t believe it has already been over a month since I started my internship at Magro International. I was so excited to be given the opportunity to work here this summer completing an internship in the field I am going to school for. In the beginning, I was not 100% sure about all the things I would be working on and learning, but just from this past month my expectations have been exceeded.I work more on the marketing side of Magro International with Julie. I have been focusing on helping her put together Local SEO reports for companies they do work for. I really enjoy doing the SEO work because many business owners don’t know exactly how to get their business out there and how to get their search engine rankings higher, which is something Julie has been teaching me how to do.
Something I have been working a lot this past month at Magro is link building. I have learned how important it is to get links to your website from other sites. This can be a very time consuming process, but in the end I know it pays off for the companies we do it for.
Something else I have been working on a lot is keyword research. By knowing the keywords potential customers are searching for can really help your ranking on search engines such as Google and Yahoo. I have been using a tool called Google Ad Words which shows me the amount of times a certain keyword has been searched locally and globally. Keyword research can help companies more ways than just for search engines, it can also help to decide what to name a video listed on YouTube. By knowing these highly searched keywords, you can increase the viewings of your YouTube videos, and website.
I have been learning about all the local search engines to submit businesses to such as Google Local and Yahoo Local. These listings should be step number one when listing a business. Also, I just learned of a new website, universal business listing, which can help to list a business to many different search engines.
Overall, my experience at Magro International so far has been excellent. Leonard and Julie are very willing to help me with anything I need and encourage me to as questions when I am unsure of anything. I like how they are actually teaching me skills that I will use in my future and I know over the next couple months it will only get better.
Kelly Cindrich
»
In May, Leonard Magro, President of Magro International has successfully completed the Leadership Greater Rochester, a program aimed at developing informed community leaders who are interested in helping direct the future of the Greater Rochester, Michigan area.
»
Refer to full article about Leonard & Julie Magro here.
»
Australia 2000 Travel in Birmingham, Michigan creates stress free, customized luxury tours to the South Pacific. Karen, the quintessential Aussie, talks to and plans every trip according to each travelers interests, budgets and dreams!
They also offer escorted tours, like the September 2009 planned Australia Wine Tour. This is my favorite quote from their website: “Occasionally one hears of an unusual and unique business where the relationship is harmonious from the beginning. Where quality is the only measure of success. Where everyone emerges from the experience fully satisfied with the end result. Australia 2000 Travel Ltd., in Birmingham Michigan, is such a business.” In working with them over the past few years, I think this sentence does a wonderful job of explaing the magic of working with Australia 2000 Travel.
Talk to Karen to plan your South Pacific vacation, Call 248-647-4530 or Email: karen@australia2000-travel.com
»
Magro International’s recently released video.
»
Happy New Year!
It’s been a while since we were active on our blog. 2008 has been a successful year for Magro International, it kept us busy with various business operations, new service offerings, new and old clients, more research and learning.
This year we plan to be more active and bring you useful internet marketing resources to help you grow your business.
Here’s a couple of new things for you:
1. Blogflux a portal designed to be a central destination for the blogosphere, providing you everything you need to get your blog up and running - Blog Flux Local - Michigan
2. Stay connected to Magro International on Facebook.
More to come soon… In the meantime may 2009 be a prosperous year for you and your family.
»
My sister works for American Greetings and got to create the concepts for a new line that you can buy in their American Greeting and Carlton Card stores. I’ve already taken two trips to buy some of the items…I am sure I have a few more trip to make. Here are some photos of the window display.
»
Today I received an interesting email from America’s Test Kitchen. I have been on their mailing list for the past year or two since I signed up for one of their free trials. They send me A LOT of emails…. 99.5% of which I don’t have time to read. So I was surprised to get the email below in my inbox today. It basically says, we noticed that you don’t read our emails, so we will unsubscribe you unless we hear from you. I think this is a great strategy….they either get to keep me as a subscriber and keep marketing to me or they loose me as a subscriber, but leave me with a feeling of goodwill toward their brand.
»
