In addition to being a small business owner and operator, I am a mom. Therefore I subscribe to several e-newsletters from baby and kids stores, some of which only sell toys made in the US or Europe (I love wooden toys). For the life of me, I can’t figure out why I haven’t gotten one email marketing message from one of them saying “worried about lead in your kid’s toys? All of our toys are made in Germany with Lead Free Paint.”
This could be a huge opportunity for them…parents are at a point where they are reconsidering the toys that they buy for their children and/or buying them new toys for the ones they are returning/throwing out. Why not remind them that the toys they sell are safe. Even if they don’t send out an email marketing correspondence, why not run a PPC campaign for the keywords like Mattel recall list — Lawyers are doing it or put something on their homepage that says “All of our toys are lead free.”
I don’t know what your business is, but take a look around to see what news stories could be affecting your business/industry even if they don’t mention your business specifically.
