I signed up for a StumbleUpon account, which I have been loving!  If you haven’t tried it yet, download the toolbar and Click “stumble”  I have discovered some great websites that I would have never come across otherwise.  One they showed me today was a comparison of fast food advertising vs. reality (click the link, it is really cool!).

Small businesses need to make sure their advertising compares with what they are providing too — especially service based businesses.  It is one thing to promise “great customer service” or “delivery in an hour,” but if you don’t provide what you promise, your advertising will be as transparent as fast food restaurants.