Have you grabbed social media profiles for your brand name and key employees?

Managing what people see when they search for you or your business is important step in today’s brand management strategies.

Creating profiles on popular social media websites like YouTube, Twitter, Facebook and many others can help you manage the search results for your brand and employees.  Even if you don’t plan to actively participate in the site, it prevents other people from registering your brand name

When I learned that I had an opportunity for a summer internship at Magro International, I was very excited about all the the new skills and experiences I could acquire, and after one month into the internship, I haven’t been disappointed.

One of the tasks that I have spent a lot of time on in the last month is using the DotNetNuke content management system to edit existing websites, and to create new ones. I hadn’t had any experience with this CMS prior to the internship, but I must say I have found it surprisingly easy to get used to. Layout of the pages is based on the placement of separate modules; each having a specific function, such as displaying text, media, or a shopping cart system. Organizing these modules in a way that is both appealing to the eye and functional for visitors is something that I’m sure will always be a learning process.

Another task Read the rest of this entry »

I can’t believe it has already been over a month since I started my internship at Magro International. I was so excited to be given the opportunity to work here this summer completing an internship in the field I am going to school for. In the beginning, I was not 100% sure about all the things I would be working on and learning, but just from this past month my expectations have been exceeded.I work more on the marketing side of Magro International with Julie. I have been focusing on helping her put together Local SEO reports for companies they do work for. I really enjoy doing the SEO work because many business owners don’t know exactly how to get their business out there and how to get their search engine rankings higher, which is something Julie has been teaching me how to do.

Something I have been working a lot this past month at Magro is link building. I have learned how important it is to get links to your website from other sites. This can be a very time consuming process, but in the end I know it pays off for the companies we do it for.

Something else I have been working on a lot is keyword research. By knowing the keywords potential customers are searching for can really help your ranking on search engines such as Google and Yahoo. I have been using a tool called Google Ad Words which shows me the amount of times a certain keyword has been searched locally and globally. Keyword research can help companies more ways than just for search engines, it can also help to decide what to name a video listed on YouTube. By knowing these highly searched keywords, you can increase the viewings of your YouTube videos, and website.

I have been learning about all the local search engines to submit businesses to such as Google Local and Yahoo Local. These listings should be step number one when listing a business. Also, I just learned of a new website, universal business listing, which can help to list a business to many different search engines.

Overall, my experience at Magro International so far has been excellent. Leonard and Julie are very willing to help me with anything I need and encourage me to as questions when I am unsure of anything. I like how they are actually teaching me skills that I will use in my future and I know over the next couple months it will only get better.

Kelly Cindrich

In May, Leonard Magro, President of Magro International has successfully completed the Leadership Greater Rochester, a program aimed at developing informed community leaders who are interested in helping direct the future of the Greater Rochester, Michigan area.