AOL Email Advertising

Written on Wednesday, June 14th, 2006 at 6:53 am by Julie
Filed under Email Marketing.

I received this headline today about AOL posting ads on their email pages.

This is very unfair to small and medium sized businesses that rely on email marketing to stay in contact with their customers. AOL is going to start marking almost everything as SPAM unless you are goodmail certified. So most emails from businesses to AOL users will go right into their junk mail folder. And now, they are basically saying to businesses you can’t make it into the inboxes of our subscribers unless you pay through goodmail. But if you don’t like that, don’t worry, you can pay for a banner ad and your ad will be displayed when our users are reading their email.

I guess the good news is that according to the article AOL subscribers are dropping like flies for free email accounts that offer better service! So we won’t have to worry about the much longer.

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