Leonard Magro receiving Young Professional of the Year Award

Congrats to Leonard, Magro International’s President, for winning the Rochester Regional Chamber of Commerce Young Professional of the Year at the Sunrise Pinnacle Awards. If you’ve ever been around our office, you know that Leonard works hard and is very passionate about providing all Magro International’s clients with superior products and services.  We think he couldn’t be more deserving. We also would like to thank The Athena Group for sponsoring the award.

Congratulations Leonard!  Here are some more photos of the event:

Sunrise Pinnacle Awards Winners & Sponsors

Dave Lewallen, Master of Ceremonies

Leonard with the Young Professional of the Year Sponsor, Diane Young from The Athena Group

When I learned that I had an opportunity for a summer internship at Magro International, I was very excited about all the the new skills and experiences I could acquire, and after one month into the internship, I haven’t been disappointed.

One of the tasks that I have spent a lot of time on in the last month is using the DotNetNuke content management system to edit existing websites, and to create new ones. I hadn’t had any experience with this CMS prior to the internship, but I must say I have found it surprisingly easy to get used to. Layout of the pages is based on the placement of separate modules; each having a specific function, such as displaying text, media, or a shopping cart system. Organizing these modules in a way that is both appealing to the eye and functional for visitors is something that I’m sure will always be a learning process.

Another task Read the rest of this entry »

I can’t believe it has already been over a month since I started my internship at Magro International. I was so excited to be given the opportunity to work here this summer completing an internship in the field I am going to school for. In the beginning, I was not 100% sure about all the things I would be working on and learning, but just from this past month my expectations have been exceeded.I work more on the marketing side of Magro International with Julie. I have been focusing on helping her put together Local SEO reports for companies they do work for. I really enjoy doing the SEO work because many business owners don’t know exactly how to get their business out there and how to get their search engine rankings higher, which is something Julie has been teaching me how to do.

Something I have been working a lot this past month at Magro is link building. I have learned how important it is to get links to your website from other sites. This can be a very time consuming process, but in the end I know it pays off for the companies we do it for.

Something else I have been working on a lot is keyword research. By knowing the keywords potential customers are searching for can really help your ranking on search engines such as Google and Yahoo. I have been using a tool called Google Ad Words which shows me the amount of times a certain keyword has been searched locally and globally. Keyword research can help companies more ways than just for search engines, it can also help to decide what to name a video listed on YouTube. By knowing these highly searched keywords, you can increase the viewings of your YouTube videos, and website.

I have been learning about all the local search engines to submit businesses to such as Google Local and Yahoo Local. These listings should be step number one when listing a business. Also, I just learned of a new website, universal business listing, which can help to list a business to many different search engines.

Overall, my experience at Magro International so far has been excellent. Leonard and Julie are very willing to help me with anything I need and encourage me to as questions when I am unsure of anything. I like how they are actually teaching me skills that I will use in my future and I know over the next couple months it will only get better.

Kelly Cindrich

In May, Leonard Magro, President of Magro International has successfully completed the Leadership Greater Rochester, a program aimed at developing informed community leaders who are interested in helping direct the future of the Greater Rochester, Michigan area.

Magro International owners Leonard Magro and Julie Magro were recently featured in the Professional Pioneers section of the Oakland University Magazine, issue Spring/Summer 2009.

Refer to full article about Leonard & Julie Magro here.

Magro International Team Featured in OU Magazine

Magro International’s recently released video.

Readers who have attended our seminar, “What Every Business Owner Needs to know about the Search Engines,” know that I have been excited about a new BETA service from Google, called Google 411.  Well, the service just got better because now, when you call the number, Google will also send you a link to a map.  Read the Google Blog Post….

I recently gave a presentation to the Chamber of Commerce that detailed everything a small business owner needed to know about search engine rankings.  Part of this seminar covered the amount of time that people spend online at work.  The statistic I found, said that the average person spends 1 hour online at work.  I find this highly unlikely, and think it is more likely double, triple, or even higher than this number.  So what do business owners who want to track the actual Internet usage of their employees do?

After the latest presentation I started looking for software that would work as a keylogger to track what employees are doing online.  So I could refer our clients to them.  My search led me to Spector Pro 6.0 – it will track everything you can think of.  PC Magazine rated it number 1 in surveillance software – and licenses start at only $39.  Visit the website to learn more about the software and what it can do, but I think you will like it!  Just a note for you parents out there — you can also use to track the activities of your kids online.

Earlier, I posted about the fact that Google Maps can integrate with a BMW – but only in Germany.  But now the technology will be coming to the US.

OnStar and Mapquest are now integrating with each other.  OnStar subscribers will soon be able to send MapQuest maps to their systems.  The new feature will be rolled out to test subscribers this summer, with full-scale implementation at the end of this year or beginning of next.  You can read all about it on www.Onstar.com

The Internet will change the way that customers find your business (and now get to your business).. don’t be left behind.  Make sure your business can be found on the internet and that the information listed is accurate.

Watch this video.  This is a service that allows users to send Google local results to their car and can already be used in Germany.

Business owners who fail to grasp that this is how consumers want to use Internet-enabled products have a lot of catching up to do the longer they wait to create an search engine marketing plan!