Today I received an interesting email from America’s Test Kitchen. I have been on their mailing list for the past year or two since I signed up for one of their free trials. They send me A LOT of emails…. 99.5% of which I don’t have time to read. So I was surprised to get the email below in my inbox today. It basically says, we noticed that you don’t read our emails, so we will unsubscribe you unless we hear from you.  I think this is a great strategy….they either get to keep me as a subscriber and keep marketing to me or they loose me as a subscriber, but leave me with a feeling of goodwill toward their brand.