Many businesses do not realize the benefit of being found online. They think that just because they don’t sell things online having information show up about their business online is useless. This could not be further from the truth. People are looking for local businesses online even if you only offer services or products in a storefront.

Google has started including local results for searches that they think are supposed to be local in nature in the “normal’ Google results. Here is an example of the results when you search for: restaurants rochester michigan. You can see that not only does it put the local results above all of the rest of the results, there are also reviews by other google users. Using the example above, you can see that if you click on “more local business results” and scroll down a bit further, even restaurants with no websites like Hamlin Pub are listed with their phone number and reviews.

I strongly encourage all business owners to see what happens when they type in their business type and city into Regular Google and Google Local and see 1) If their site comes up and 2) Are their any reviews associated with your business (You want to know what people are saying about you online). If you can’t find your business information online, read this article with tips on how to get listed whether you have a website or not.