I can’t believe it has already been over a month since I started my internship at Magro International. I was so excited to be given the opportunity to work here this summer completing an internship in the field I am going to school for. In the beginning, I was not 100% sure about all the things I would be working on and learning, but just from this past month my expectations have been exceeded.I work more on the marketing side of Magro International with Julie. I have been focusing on helping her put together Local SEO reports for companies they do work for. I really enjoy doing the SEO work because many business owners don’t know exactly how to get their business out there and how to get their search engine rankings higher, which is something Julie has been teaching me how to do.

Something I have been working a lot this past month at Magro is link building. I have learned how important it is to get links to your website from other sites. This can be a very time consuming process, but in the end I know it pays off for the companies we do it for.

Something else I have been working on a lot is keyword research. By knowing the keywords potential customers are searching for can really help your ranking on search engines such as Google and Yahoo. I have been using a tool called Google Ad Words which shows me the amount of times a certain keyword has been searched locally and globally. Keyword research can help companies more ways than just for search engines, it can also help to decide what to name a video listed on YouTube. By knowing these highly searched keywords, you can increase the viewings of your YouTube videos, and website.

I have been learning about all the local search engines to submit businesses to such as Google Local and Yahoo Local. These listings should be step number one when listing a business. Also, I just learned of a new website, universal business listing, which can help to list a business to many different search engines.

Overall, my experience at Magro International so far has been excellent. Leonard and Julie are very willing to help me with anything I need and encourage me to as questions when I am unsure of anything. I like how they are actually teaching me skills that I will use in my future and I know over the next couple months it will only get better.

Kelly Cindrich